The task consisted on thinking a metaphor for a Colombian country that is going to be internationalized in foreign market.
The metaphor wants to describe the taste of the product as unique and it also wants to emphasize that when you eat it, the flavor creates an unknown feeling into your mouth that makes you feel beyond ecstatic.
The product is a candy made with a mixture of unique Colombian flavors such as arequipe, guava paste and a dash of tartaric acid.
This "piece of heaven" should be sold on charcuteries and specialized stores in order to maintain the exclusiveness of the product.
The target market are demanding consumers that care about quality and belong to the upper middle class or to the high class because it is not going to be like any candy.
The quality is reflected on the price and since it is hand made, the expenses raise a little bit more.
People with taste, who love and enjoy good things in life will also love these candies!!
i think that you use the metaphor very well when you compare a candy with a "piece of heaven" it is appropriate because you have to make a good impact and an excellent image for you product.
ResponderEliminarMaria Camila, You are doing a good job. "A piece of heaven" sound nice.
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