A FLAVOR FROM HEAVEN BROUGHT TO YOUR MOUTH

The task consisted on thinking a metaphor for a Colombian country that is going to be internationalized in foreign market.

The metaphor wants to describe the taste of the product as unique and it also wants to emphasize that when you eat it, the flavor creates an unknown feeling into your mouth that makes you feel beyond ecstatic.

The product is a candy made with a mixture of unique Colombian flavors such as arequipe, guava paste and a dash of tartaric acid.

This "piece of heaven" should be sold on charcuteries and specialized stores in order to maintain the exclusiveness of the product.

The target market are demanding consumers that care about quality and belong to the upper middle class or to the high class because it is not going to be like any candy.

The quality is reflected on the price and since it is hand made, the expenses raise a little bit more.

People with taste, who love and enjoy good things in life will also love these candies!!

Image taken from: http://www.countryliving.com/cooking/about-food/food-gifts/homemade-sugared-jelly-candies

COMMENTS ON BLOGS

The task was to comment in 5 blogs, i commented on the following:

Juliana Martinez Betancur
http://oyceafit.blogspot.com/

Manuela Castillo
www.manuela-castillo.blogspot.com/

Natalia Toro Maya
http://natyrorom.blogspot.com/

Juan Fernando Ramirez
http://juanramirez00.blogspot.com/

Carlos Roldan
http://croldanv.blogspot.com/

THE PYGMALION EFFECT

Basically the pygmalion effect affirms that a team does well as the leader and the team think they can. it is also known as the "self fulfilling prophecy".
It refers to the phenomenon in which the greater expectation placed upon people, the better they perform. These theory has been proven, there is enough experimental data to suggest that the self-fulfilling prophecy is true.
The implication of the pygmalion effect for leaders is massive, it means that the performance of your team depends less on them than it does on you.
In my opinion, the pygmalion effect is applied to Leonisa. On that enterprise it can be seen that leaders or managers are responsible for the results, they dont have to show the whole process and they try to put really optimistic goals on workers, making them believe they can do it.
that method has worked in that enterprise for several years and as long as leaders keep on putting great expectations upon workers and motivation them it will continue to work.

BIBLIOGRAPHY:

(2005). The pygmalion effect. Canadian manager, 30(2), 20. Retrieved from MasterFILE premier database.

Oechsil, M. (1994). Pygmalion revisited. (cover story). Managers Magazine, 69(3), 16. Retrieved from business source complete database.

IMAGE: http://procecomerciales.blogspot.com/2010/04/leonisa.html